In Russia, the demand for shockproof and waterproof smartphones has increased
From the beginning of June to the end of July, sales of secure smartphones in the Citylink chain of stores increased by 300%. In just two months, 16.5 thousand such devices of different brands were sold. Writes about this “Kommersant”.
According to a representative of the retail network, mostly rugged smartphones are chosen for extreme sports or outdoor activities, but now they are being bought due to a longer service life.
A partner of several large retailers confirmed the growth in demand for secure models. So, only the Chinese Doogee more than doubled sales – in the period from January to June 2022, more than 12 thousand smartphones were sold for 193 million rubles, and in the past – 5 thousand for 66 million rubles.
Marvel Distribution confirmed that the segment leaders in the Russian market are Doogee and Blackview. Moreover, the first brand is not only in demand in retail, but also increases sales in the corporate channel.
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